Nowadays, you literally can’t afford to not stay online, especially if you want to run a successful auto repair shop. Your potential customers tend to turn to Google when looking for a relevant automotive repair shop, and you can easily cash in on this through a website.
And that brings us to the real question: What are the best auto repair websites by design? What are the must-haves that you need to look out for while building your auto repair website?
Let’s get into it, shall we?
What Makes A Good Auto Repair Shop Website?
Just as your car repair company prioritizes the customer’s experience, from changing a blown tire to any other auto service, so should your website! It all comes down to ensuring that your client is satisfied.
This implies that everything on your website, including content, user interface, and clean web design, should be created with the user in mind.
While building your online presence, you should start with a clear and consistent brand mission that draws the user’s attention. Ideally, this should be a part of your auto repair shop business plan.
Then, it is recommended that you display relevant photographs of your vehicle repair company and its employees in action. These minor nuances may make or break your project. Once you’ve managed to engage a visitor, you’ve won half the battle!
To give you peace of mind, we have built a complete checklist of must-haves while building a website for your auto shop. You should try and ensure that each of these factors are weighed in while setting up the website.
1. Add The Logo of Your Auto Shop
Websites are great for branding, but it all starts with a nice logo. You can use the logo to flaunt creative auto repair shop names as well. Remember to add your company’s logo on your homepage. Colors and typefaces that compliment your logo should be used across your website and any other marketing materials you generate.
The goal of branding is to give your potential customers an easy way to remember you, don’t forget that such good marketing ideas increase profits. You’ll want people to associate your high-quality work with the picture and typography of your logo. A logo is a simple yet effective approach to communicate that your repairs are consistent and dependable.
2. Add At least Three Pages
You don’t need to build a fancy website initially. It should, however, have at least three well-written and well-designed pages to showcase your auto repair services. This includes the following:
Homepage
Include an eye-catching image on your homepage, such as one of a happy customer, your spotless garage, or a group portrait of your crew. Include a call-to-action button and make it obvious what services you provide. “Schedule Your Appointment Today,” with a link to your contact information, might suffice.
Your homepage should have a professional appearance and feature client testimonials to show what your loyal customers are saying about you.
About Page
Why should a client select your store for maintenance services above others in your neighborhood? The “About” page is your chance to describe what makes you the first, best, or most unique in the auto repair industry in your region. At this stage, you should also include keywords that your consumers may use to find you online. This procedure is a component of auto repair SEO, or search engine optimization that will help you implement a complete auto repair marketing strategy.
Contact Page
How will your potential customers get in touch with you to avail your services like transmission repairs? This is why you need to include the contact details of your auto repair shop like your phone number, physical location, and connections to any social media sites to make it easier for them. Make it clear if you are willing to accept SMS. You may also include an email form so that they can send you a service request at any moment.
3. Mobile Responsiveness
Next, ensure that your website operates just as effectively on a smartphone as it does on a desktop or computer. Customers today, especially those who have broken down on the side of the road, use their cell phones to look for garages. If your site is difficult to access on mobile devices, you will lose prospective customers and business.
4. Engaging Content
Although you may begin with a simple website, you will soon want to upgrade it with appealing content. The more blogs, videos, preventative maintenance recommendations, and other helpful resources you offer to prospective customers for free, the more likely they are to come to you when their car needs servicing.
While adding content, you can also feature your services and case studies on how your skilled auto repair specialists have been providing excellent customer service. This can also help you in attracting customers and setting customer expectations.
For auto repair shops, websites also function as business drivers. They can easily showcase their auto repairs, customer testimonials, and other key information. The purpose of implementing a digital advertising strategy, such as Google My Company or Facebook business pages, is to attract more people to view your website and engage with your shop. Giving consumers more reasons to visit your website will result in more clients in the long term.
Examples of Great Auto Repair Websites
You don’t need to understand programming to have a professional website that works as intended. Use a platform or tool like WordPress to get your site up and running quickly.
Check out these fantastic auto repair websites for ideas. The designs that you feature on your website will depend on your brand and what best represents your company and beliefs (the designs can be flamboyant or plain depending on how you want to showcase your brand.)
Below, you can find quick descriptions of some of the top auto repair websites on the internet. You can use the elements of these websites to analyze what makes a good auto repair website.
1. Jay Barkers Auto Repair Service
Why it’s fantastic: Jay Barkers Auto Repair Service is a family owned business and hence, emphasizes family values alongside a nice close-up view of a clean engine being worked on by an auto mechanic. Take note of their “repair advice” as clickable material to keep prospects reading.
2. H&R Repair & Towing
Why it’s fantastic: The straightforward website of H&R Repair & Towing is devoid of photos but densely packed with text that clearly explains what the company does. Customers may call the store since the contact information is prominently displayed.
3. Otto Haus of Charleston
Why it’s fantastic: The Otto Haus of Charleston website appears high-end and professional due to its simple, straightforward design. A pop up window appears right next to the black and white photo on the homepage and the customer can choose where to toggle to next.
